About us
Learn about who we are and why we do what we do
Our Story
The idea that led to Optimum Squared took root, when our founder, Albert, was working on a large-scale transformation project for a blue-chip firm. He realised that performance management is too process focused and sometimes neglects the humans that drive the results.
He became increasingly fascinated by what separated ‘high performers’ from everyone else. In seeking out the answer to this question, he came to a few realisations:
Performance is difficult to sustain: Most people typically slip in and out of being classed as high performers from year to year.
Performance can come at a steep cost: Those who can sustain high performance often find that it comes at the cost of health and relationships.
High performers are made not born: With the right guidance and support anyone can learn to sustain high performance across all aspects of their life.
These realisations confirmed something he had always believed - Performance management shouldn’t be about squeezing the most out of individual high-performers, it should be about building environments that create them.
With this insight, he set out to do things differently; by creating an approach which nurtures people to become high performers rather than squeezing results out of them.
Our Approach
Research-backed, people-focused performance optimisation
“Flow is an optimal state of consciousness where we feel and perform our best. More specifically, the term refers to those moments of total absorption, when an individual becomes so focused on what they’re doing that everything else just disappears, and all aspects of performance are significantly amplified.” - Flow Research Collective
Rooted in flow research and extensive industry experience, our approach looks at performance holistically. By learning to understand the factors that contribute to success at the individual level, we can create performance systems that nurture both growth and high performance. The benefits of this approach include enhanced morale, increased productivity, and a sustainable framework for achieving peak performance. Whether you’re on a personal performance journey or are overseeing a corporate performance transformation, this approach has been proven successful time after time.
Learn more about our Consulting Approach and our Coaching Approach.
Albert Tasiya (MCIPD)
Principal Consultant | Helping people and organisations find their flow.
An accredited Peak Performance / Executive Coach & Consultant. Albert has spent over 20 years working in large blue-chip organisations designing, implementing, and managing employee performance management practices. Albert delivers lasting results through a combination of human centred design, flow science, cognitive behavioural, positive psychology, and solutions focused coaching.
Qualifications
Masters Business Administration, Strathclyde University
Masters Human Resource Management, Middlesex University
Postgraduate Diploma Artificial Intelligence for Business, Oxford University
Postgraduate Diploma Design Thinking & Innovation, Emeritus Institute of Management
ILM Level 7 Certificate in Executive Coaching & Mentoring (in training)
High Flow Coaching Certification, Flow Research Collective (in training)
Accredited Diploma in Transformative Coaching, Animas Centre for Coaching
Kellee Perkes
Senior Associate Consultant | Enabling organisational excellence.
An accredited coach and Psychotherapist in training. Kellee has an extensive background in performance management and reward in the banking sector. Kellee has led and developed performance management practices in a range of contexts. She has worked with many organisations to support employees in navigating the complexities of change. Her unique experience makes her an invaluable asset to those seeking to elevate their personal and professional performance.
Qualifications
MSc International Relations, London School of Economics and Political Science
LLB Bachelor of Laws, Kings College London
Co-Active Coach
Prosci Certified Change Management Practitioner
CPCAB Level 4 Diploma in Integrative Counselling and Psychotherapy (In Progress)
Nikki Senior
Senior Associate Consultant | Changing lives one mind at a time.
A licensed mindspan coach and trainer. Nikki is motivational speaker with 15 years’ experience in recruitment, business development and franchising. She specialises in supporting people and organisations through significant periods of change and growth using tried and tested positive psychology principles.
